3 Steps to Mainstream Plant Protein (and help the planet)

Posted: March 13, 2015 in @mochavegan, Catholic, food, good choices, lent, vegan

I read a great article this week in Brendan Brazier’s Thrive Magazine (http://www.mythrivemag.com/), “Prius for the Plate: American leadership in the coming agricultural revolution.” Ethan Brown, CEO and co-founder of Beyond Meat (beyondmeat.com) offers a thoughtful discussion on the barriers to transitioning from MEAT to PROTEIN in the marketplace.

There is a dedicated meat section in the stores I shop. There is a small section, or cooler, containing plant proteins in most stores. Brown suggests that we can succeed if we can shift the paradigm – the sale of PROTEIN instead of the sale of meat and the unfortunate grouping of ‘fake’ meat products relegated to a small obscure location within the store.

The 3 Paths to Plant Protein Revolution:

1. Government Support to provide strong research for plant proteins. The new dietary guidelines (being released Spring 2015) call for further study. It seems like we are going in the right direction, but please encourage your elected officials to push for acceleration of this process.

2. Start with the kids. Get the dairy and meat bias out of our schools. My daughter’s kindergarten food pyramid sponsored by dairy. Let’s force the fast food restaurants to offer plant protein alternatives. Let them make their mark with signature sauces, but make an option available. If the dairy farms are so great, why can’t the kindergartens visit local dairy farms any more?

3. Equal Opportunity within the grocery. I use Beyond Meat’s Beyond Beef Feisty Crumbles: http://beyondmeat.com/beyond-beef-feisty-crumbles/ and want to share that I fooled my kids on a taco night recently. 🙂 This can keep Catholics away from the obligatory Friday fish fry that seems so prevalent during lent. I can have protein tacos on Friday, maintain my vegan and Catholic choices simultaneously while enjoying tasty tacos instead of deep-fried fish. Try the new Beast Burger and Beastly Sliders. I saw some awesome pretzel slider rolls at Costco yesterday that would be a perfect match!

The foods they are putting to market are worthy of your time. Make a good choice for your health and the Earth. Try vegan. Try Beyond Meat.


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